Why I Laugh When You Go To A Cash And Carry Retailer
When I get told from a business that they are going to get their printer or multi-function from a Cash and Carry Retailer I secretly laugh. Don’t get me wrong Cash & Carry Retailers are selling printers that are cheap, really cheap. But…..
When looking at printers you cannot base your decision on the purchase price only, as this represents only a small proportion of the cost over its lifetime. It’s all about the Total Cost Of Ownership (TCO) and of course the features you need.
The below comic gives you a glimpse of why it’s laughable at buying a printer from your local retailer for cheap and not looking into the TCO.
Ink and toner is amongst the most expensive liquid in the world, coloured ink is $5046 per litre, more expensive then Dom Perignon at $310 per litre, Chanel Perfume at $3314 per litre and Petrol $1.40 to the litre.
So the next time you are considering purchasing a printer from your local retailer take 5 minutes to work out the TCO or we can do it for you and you can go down the road and buy yourself a carton of Dom, it will certainly be cheaper.